Analisis Atribut Bauran Pemasaran Yang Mempengaruhi Kepuasan Konsumen Pisang …

The purpose of this research is to knowing consumer interest level and attribute performance of marketing by using Importance-Performance Analysis (IPA) and to knowing consumer tendency base on consumer interest level and attribute performance of Pisang Goreng Kipas Kuantan-II. The data have been collected by share the question paper to the consumer in Pisang Goreng Kipas Kuantan-II market. Sam…