Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Konsum…

This research was motivated by consumers are now beginning to be selective and smart in choosing a product, so they will get the usefulness or benefits they seek from a product such as a product of L'Cheese Factory. The purpose of this study was to determine and analyze how much influence marketing mix on consumer purchasing decisions at L'Cheese Factory District of Sukajadi Pekanbaru. The …