ABSTRACT This research was conducted at PT. Ekaputra Prada Indonesia, located on Garuda Sakti Street, Simpang Baru, Tampan, Pekanbaru, Riau. The purpose of this study was to determine the effect of service quality and crm on customer satisfaction at PT. Ekaputra Prada Indonesia partially and simultaneously. In this research the method used is quantitative descriptive analysis with SPSS pr…