Pengaruh Hedonic Shopping Motivation Dan Sales Promotion Terhadap Impulse Buy…

Someone's hedon factor coupled with the sales promotion provided by online stores, will make a positive feeling and increasingly influence to make unplanned purchases. The purpose of this study is to explain how the influence of Hedonic Shopping Motivation and Sales Promotion on Impulse Buying through Positive Emotion as an intervening variable on fashion products in Pekanbaru people who m…