Analisis Hubungan Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Pembelia…

Competition in the wet noodle business in Pekanbaru City has had a major impact on UMKM Musbar Noodle which have experienced a decline in production due to declining consumer demand. This research aims to determine the characteristics of consumers in purchasing Musbar Noodle products, to find out consumer assessments of the 7P marketing mix for purchasing Musbar Noodle products in Sukajadi Dist…