Branding Dodol Produksi Ud. Kemas Sebagai Oleh-Oleh Khas Kabupaten Bengkalis

Branding is an activity to communicate, build up, and maintain a brand in order to put the perspective to other people who see it. However, branding itself is not limited to product differentiation, but is also related to trademarks, visual characteristics, credibility, perceptions, logos, images, impressions, characters and also the perceptions of consumers themselves about the product. This r…