Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Di Skr …

ABSTRACT The souvenir industry plays an important role in the local economy by providing business opportunities for small and medium enterprises (SMEs). Souvenirs are products frequently purchased by tourists as mementos of the places they visit. These products not only hold sentimental value for buyers but often also reflect the local characteristics of a region. The purpose of this study…