Pengaruh Inovasi Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada…

ABSTRACT This study aims to test and determine the effect of product innovation and product quality on competitive advantage at Meatnight Steak Pekanbaru. The population of this study includes all consumers of Meatnight Steak Pekanbaru. Sampling in this study used a purposive sampling technique, namely taking a number of samples that represent the variations or characteristics that exist i…