Perilaku Konsumen Dalam Pembelian Minyak Goreng Kelapa Di Kecamatan Binawidya…

ABSTRACT This study aims to identify consumer characteristics, analyze attitudes, determine attribute quadrants, and analyze consumer behavior in purchasing Barco coconut cooking oil in Binawidya District, Pekanbaru City. This study was conducted at modern retail outlets in Binawidya District. The research method used is the case study method. The sampling technique was carried out by acci…