Pengaruh Penerapan Digital Marketing Dan Inovasi Produk Terhadap Keputusan Pe…

This study aims to determine the effect of digital marketing and product innovation on purchasing decisions at Rotte Bakery Branch Bukit Barisan Pekanbaru. The method used in this research is descriptive and quantitative statistics with explanatory research. The sample in this study amounted to 100 respondents who were determined using accidental sampling technique and using a questionnaire for…