Pelaksanaan Promosi Objek Wisata Tabek Paboun Di Desa Paboun Hilir Kecamatan …

This study aims to develop the tourism potential of Tabek Paboun in Paboun Hilir Village, Kuantan Mudik District, Riau Province. Using a qualitative descriptive method, the research explores the implementation of promotional strategies such as Personal Selling, Mass Selling, Sales Promotions, Public Relations, and Direct Marketing. The findings reveal that despite Tabek Paboun's unique natural …