Analisis Preferensi Konsumen Terhadap Produk Ikan Kaleng Di Kota Pekanbaru

Pekanbaru, the capital city of Riau Province, has experienced significant growth, accompanied by the expansion of modern retail outlets such as Alfamart and Indomaret. The increasing number of modern retailers reflects a shift in consumer behavior, where people prefer to shop at places that offer convenience, easy access, affordable prices, and a wide variety of products. The consumption patter…