Pengaruh Price Discount Dan Bonus Pack Terhadap Positive Emotion Dan Impulse …

ABSTRACT This study aims to determine the effect of Price Discount (X1) and Bonus Pack (X2) on Positive Emotion (Y1) and Impulse Buying (Y2) Customer Indomaret at Pekanbaru City. The population of study were customers Indomaret at Pekanbaru City whose numbers were not known with certainly and the samples were 120 people, it’s based on Hair formula. Structural Equation Model (SEM) with S…