Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Melalui Brand…

ABSTRACT This study aims to analyze the effect of product quality and price on purchasing decisions through brand image on Uniqlo products in Pekanbaru City. The object of this study is Uniqlo products in Pekanbaru City. The population in this study is not known with certainty and the sample used in this study was 100 people. This study uses a quantitative approach with a purposive sampling te…