Komunikasi Politik Pasangan Calon Kasmarni Dan Bagus Santoso Dalam Memenangka…

This research was motivated by the victory of the Kasmarni - Bagus Santoso pair in the Bengkalis Regency Pilkada, in the virtual era after the COVID-19 pandemic. The purpose of this study was to see how political communication strategies, media use and campaign design were implemented. Political marketing theory has been applied using the concept developed by Niffeneger in 1989. The resear…