Segmentasi Pengunjung Objek Wisata Pulau Cinta Teluk Jering Kabupaten Kampar

ABSTRACT Tourism object Pulau Cinta is one of the attractions in Kampar Regency and is worth to developing. The reason researchers chose this attraction is because the number of visits continues to increase every year. Based on the increase in visits, it is necessary to segment or group visitors according to needs, characteristics and the same relationship. Can be adapted to existing market se…