Analisis Pengembangan Desain Kemasan Beras Sagu Dengan Pendekatan Kansei Engi…

ABSTRACT The purpose of this research is to produce a sago rice packaging design that is in accordance with consumer desires using the kansei engineering method and survey method and quantitative analysis. Based on this research, 15 kansei words were selected including communicative, transparent, informative, practical, safe, light-colored, attractive, innovative, appropriate size, unique, st…