Analisis Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Pada H…

This study aims to measure the effect of marketing mix analysis on purchasing decisions on Arrahman hotel in Tembilahan. The population in this study is that consumers Arrahman hotel in Tembilahan the total sample of 100 respondents using accidental random sampling technique. Analysis of data using multiple linear regression analysis with SPSS version 20.0 The results showed that the varia…