Pengaruh Celebrity Endorser Terhadap Sikap Konsumen Dan Keputusan Pembelian P…

This study aimed to analyze the effect of Celebrity Endorser Messi on consumer attitudes and purchasing decisions of consumers on product Head & Shoulders shampoo in the city of Pekanbaru. In this study, there are three variables: Celebrity Endorser (X1), Consumer Attitudes (Y1) and Purchase Decision (Y2). The population of this research are all consumers Shampoo Head & Shoulders in Pekanbaru C…