This study aims to determine what factors are the strengths, weaknesses, opportunities and threats of Siak Malay Woven Fabric in Siak Regency. This research was conducted in Siak Regency of Riau Province. Siak Regency was chosen as the research location because Siak is one of the weaving industry location in Riau Province. The population in this research is Siak Woven Fabric according to Depart…