Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Smartph…

This study aims to determine the effect of product quality and brand image on iphone smartphone purchasing decisions on students majoring in PIPS FKIP Riau University. The population and sample in this study were students majoring in PIPS FKIP Riau University who used iPhone smartphones as many as 51 students, while collecting data was done by distributing questionnaires to respondents. This st…