This research was aimed to find out the Strengths, Weaknesses,Opportunities and Threats in Riau Batik Industry of Rumah Kreatif Cempaka atsubdistric of Rumbai Pesisi of Pekanbaru and to formulate the suitable strategy to develop the industry.This research was a descriptive research. It had primary and secondarydata that were analyzed using SWOT analysis method. SWOT analysis method isa strategi…