Personal Selling Serta Pengaruhnya Terhadap Tingkat Kesadaran Dan Minat Beli …

The study conducted in PT. Asuransi Jiwasraya (Persero) Pekanbaru branch and aimed to know the direct and indirect influence of personal selling towards buying intention through customer’s awareness as the mediating variable. Population are prospectus of Jiwasraya in Sudirman, Rumbai and Bukit Raya offices that consist of 325 persons. Samples taken by Slovin formulation that consists of…