Analisis Strategi Segmentation, Targeting Dan Positioning Pada Perusahaan Asu…

This research aims to identify and analyze the strategy of segmenting, targeting and positioning on the insurance company PT.(Persero) Asuransi Jiwasraya, Pekanbaru. In last 5 (five) years, the company experienced with unstable marketing. The trouble lies inside the marketing strategies that are not running well. The data had gained directly from the key informan by interviewing process in orde…