Persepsi Konsumen Terhadap Bauran Pemasaran Dan Strategi Pengembangan Usaha O…

The study aims to determine consumer perceptions of the marketing mix and purchasing decisions in O'Chicken business as well as formulate the business development strategy of O'Chicken. The method used is survey method, sampling by purposive sampling method, research sample is consumer who have consumed O'Chicken product. Data were analyzed using Likert scale and SWOT analysis. The result of th…