Analisis Pengaruh Celebrity Endorser Dan Product Placement Pada Acara Reality…

This research is conducted to analyze the influence of Celebrity Endorser and Product Placement at Catatan Harian Dewi Sandra In Trans TV to Brand Image and Purchasing Decision. There are four latent variables in this research such as Celebrity Endorser (X1), Product Placement (X2), Brand Image (Y1) and Purchasing decision (Y2). The population of this study are all customers of Wardah in Pekanb…