Pengaruh Lifestyle Dan Reference Group Terhadap Keputusan Pembelian Dan Dampa…

ABSTRACT Along with people's needs in the use of smartphones which is increasing, making people's buying interest in smartphones is increasing, this is due to the impact of the era of globalization which has brought many changes in human life, especially in the field of technology. This change helps humans a lot in doing things effectively and efficiently. Smartphones are mobile phones tha…