Pengaruh Komunikasi Pemasaran Terpadu Terhadap Kepuasan dan Loyalitas Nasabah…

The aim of study is to investigate direct and indirect effects of integrated marketing communication toward customer satisfaction and customer loyalty. The population are customers of Siaga Saving Account PT Bank BukopinTbkPekanbaru Branch. The sample consisted of 200 customer who were selected with a convenience sampling technique. The variables are advertising, direct marketing, sales pr…