Analisis Bauran Pemasaran Terhadap Keputusan Konsumen Dalam Menggunakan Jasa …

This research aims are to analyze the influence of marketing mix i.e. product, price, promotion, place, people, process and service towards the customer’s decicion making both simultanously and partially at PT JNE Pekanbaru. The population is the customer of PT JNE Pekanbaru. The number of samples are 125 respondent by using Hair model with Accidental Technique Sampling. Data analysis method …