Pengaruh Brand Ambassador Twice dan Brand Image Produk Kecantikan Scarlett Wh…

Scarlett Whitening is one of the beauty companies that takes marketing strategy steps by utilizing the presence of brand ambassadors, such as the girl group Twice. According to the theory of source credibility, the more credible the source, the easier it will be to influence the audience's perspective. The choice of girl group Twice as a brand ambassador is expected to be able to convince the p…