This research was conducted in Pulau Tinggi Village, Kampar Subdistrict, Kampar District. This research was motivated by the low level of community participation in the election of the Pulau Tinggi village head for the period 2017-2023. The formulation of the problem in this study is: What was the cause of the community choosing Golongan Putih (White Group) in the election of the Head of Pulau …