Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Pembelian Produk Kend…

Consumer behavior is very important for a company, by study consumer behavior will greatly assist the company in identifying the market so that market segments would more effective. Study consumer behavior will also be able to Know how consumers in the purchase decision process and the factors that influence it. The purpose of this study was to determine the basic behavior of consumers in the p…