Analisis Pengaruh Lifestyle Marketing Terhadap Keputusan Dan Kepuasan Pembeli…

The objektives of this research are to analyze and investigate the Effect of Lifestyle Marketing consisting of Luxury, Indulgence, Self-Concept, and Admired on the Decision and Satisfaction of Purchasing Gold Jewelry in Pekanbaru City. This research is a quantitative research with a descriptive design. The sampling technique used is accidental sampling technique with a limited amount. The numbe…