Pengaruh Kualitas Produk, Kualitas Layanan Terhadap Kepuasan Nasabah Dan Loya…

This study aims to analyze the effects of product quality and service quality on customer satisfaction and loyalty. The Sampling of this research is 100 customers of Bank Riau Kepri Pekanbaru. The sampling technique was done by purposive sampling method that result 100 customer as the research sample. The data analysis technique of this research is done by multiple linear regression using SPSS…