Pengaruh Strategi Diferensiasi Terhadap Kepuasan Konsumen (Kasus Hotel Ratu M…

The issue of this research is the decline in the number of customer had visited and lodged Ratu Mayang Garden Hotel Pekanbaru in the last 3 years. This indicates the occurrence decrease in customers satisfaction so that customers switched to other hotels. The purpose of this study is to investigate the implementation of the strategy differentiation and determine customer satisfaction in Ratu Ma…