Analisis Persepsi Konsumen Terhadap Pemasaran Konvensional Produk Viera Oleh-…

This study aims to determine the business profile, analyze consumer perceptions of the 4P marketing mix (product, price, place, promotion) Viera Oleh-Oleh Pekanbaru. Sampling using purposive sampling method. The number of respondents used was 60 respondents. Data were analyzed using descriptive qualitative, descriptive quantitative, Bayes method, importance performance analysis (IPA), and GAP a…