Pengaruh Attribute Product Dan Brand Image Terhadap Brand Trust Dan Buying De…

The purpose of this study is to analyze the influence of Attribute Product and Brand Image on Brand Trust and Buying Decision Motorcycle Honda BeAT at PT MPM Motor Pekanbaru. The population in this research is all of consumer motorcycle Honda BeAT at PT MPM Motor Pekanbaru, with 100 respondens as sample chosen Accidental Sampling. Data analysis used path analysis through SPSS version 21.0. The …