Persepsi Dan Kepuasan Konsumen Pada Pembelian Kopi Nira Aren Di Pondok Kopi A…

This research aimed to understand customer characteristics, analyzed perception based on the level of importance dan performance of marketing mix attributes, and assessed consumer satisfaction level with the marketing atribut of Pondok Kopi Aren Damai Langgeng in Pekanbaru City. The respondents were selected by a purposive sampling method. Data were analyzed using descriptive analysis, Importa…