“Pengaruh Servicescape Dan Experiential Marketing Terhadap Loyalitas Konsum…

ABSTRACT The purpose of this study was to determine the effect of servicescape and experiential marketing on consumer loyalty through customer satisfaction at Er Coffee in Pekanbaru City. The data used are primary and secondary data. Primary data was obtained by using a questionnaire method to a sample of 145 consumers of Er Coffee Pekanbaru. Hypothesis Testing Using Path Analysis Model. …