PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS ORANG TUA SISW…

This research aims to analyze the influence of service quality and trust on the loyalty of parents of students at Bintang Cendekia, Pekanbaru, with satisfaction as an intervening variable. The research method used is quantitative with a statistical analysis approach using Smart PLS. The research results show that service quality and trust have a significant influence on parents satisfac…