Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Kepuasan Konsumen M…

ABSTRACT In Indonesia, there are several smartphone brands that are already well- known to the public. One of them is the Vivo smartphone, an electronics company from Dongguan, Guangdong, China. which will determine marketing strategies such as the quality of the products offered, having a good brand image and offering affordable prices. This study aims to determine the effect of product qua…