ABSTRACT PERSONAL BRANDING THROUGH INSTAGRAM SOCIAL MEDIA (Study on Gadjah Mada University Students from Riau) By: Prily Aztari Advisor: Dr. Welly Wirman, S.IP, M.Si Personal branding is considered as an identity to show individual qualities based on authenticity, honesty, and values that are appropriate to the individual self which aims to build a positive reputation, and increase opportu…