Strategi Keunggulan Bersaing Umkm Skala Kecil Bidang Kuliner Dalam Upaya Meni…

This study aim to analyze the internal and external environment and formulate alternative strategies for smal-scale SMEs in The culinary field to increase competitiveness in Pekanbaru. The research uses descriptive qualitative method supported by semi-structured interviews to obtain the data used. Respondents include lecturers of economics and lecturers in marketing management as economic e…