Abstract This study aims to examine: (1) the effect of competitive advantage on the performance of MSMEs, (2) the effect of entrepreneurial competence on the performance of MSMEs. The population in this study were all MSMEs registered at the Office of Cooperatives and UKM, Rokan Hilir Regency. In this study, the sample used was 100 MSMEs which were calculated using the Slovin formula usin…