ABSTRACT Kuantan Singingi Regency, particularly the city of Teluk Kuantan, is a region rich in culture and tradition, one of which is the Pacu Jalur Festival. In addition to this traditional boat race, the local community actively produces various forms of art such as paintings, handicrafts, Pacu Jalur miniatures, and Kuansing’s distinctive batik. However, the development of the arts has not…