Pelaksanaan Promosi Makanan Tradisional Khas Melayu Di Hotel Furaya Pekanbaru

ABSTRACT Culinary sector is one of the main components determining the progress of tourism and one of them is Traditional Malay Food Traditional products. Hotel Furaya Pekanbaru is a three-star hotel that innovates by selling traditional Malay menus, but the selling rate of the menu is still far from the expected number. The purpose of this research is to know the promotion mix of Malay Trad…