Analisis Sikap Konsumen Pada Atribut Produk Ponsel Mito Di Pekanbaru

This study was done in Pekanbaru city in the purpose of analyzing the attitudes of consumers on mobile product attributes MITO brand. The study of population was handphone user in Pekanbaru city. The sample technique is done by using simple random sampling. By using the number of sample determination according to Malhotra (from table z). Then obtained the number of respondents as many as 96 peo…