Segmentasi Pasar Konsumen Di Pt. Veronicca Putri Meutuah Tour And Travel Peka…

This study aims to determine Consumer Segmentation at PT. Veronicca Putri Meutuah Tour and Travel Pekanbaru. The population in this study were consumers who bought flight tickets in the 2016-2019 purchase period, totaling 14,318 tickets sold. The number of samples used was 100 people using the Slovin formula. Data collection was carried out using qualitative descriptive methods using …