Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Dan Implikasinya Terhada…

This study aims to see and know the direct effect of Product Quality on Customer Satisfaction and Its Implications for Repurchase Interest. This research was conducted at The Body Shop Indonesia in the city of Pekanbaru. The Body Shop outlets are located in SKA Pekanbaru mall, CiputraSeraya mall and Living World mall. The study population was all buyers of The Body Shop Products domiciled …