Promosi Souvenir Tanjak Melayu Riau Pada Dinas Pariwisata Provinsi Riau

This study aims to determine the promotion of Riau tanjak malay souvenirs in the Riau Provincial Tourism Office. To be able to implementation promotion activities of tanjak needed of a promotion mix so that promotion activities can running well. The promotion mix is divided into 5 namely Advertising, Personal Selling, Publicity, Sales Promotion and Direct Marketing. The promotion of the tanjak …